OCRRA & Pinckney Hugo Group Launch Residential Recycling Campaign

Paper currently makes up nearly 30 percent of trash in Onondaga County

OCRRA and Pinckney Hugo Group, a full-service marketing communications firm based in Syracuse, NY, recently announced the launch of OCRRA's residential recycling campaign aimed at increasing the amount of paper that is recycled by households in Onondaga County.

The campaign was developed in response to the "Onondaga County Waste Quantification and Characterization Study" and the "OCRRA Telephone Survey of Community's Recycling Awareness." The studies show that although more than 90 percent of residents know they should recycle newspapers, cardboard, magazines, pizza boxes, milk cartons and cereal boxes, paper comprises nearly 30 percent of the garbage in the county and approximately half of that paper is recyclable.

OCRRA and Pinckney Hugo Group created the residential recycling campaign, titled "Save The World A Little Each Day," to highlight that the seemingly small act of recycling paper items such as newspapers, junk mail, and magazines really adds up over time.

The goal is to remind people why they should recycle and demonstrate the impact an individual can have by recycling every day, in order to encourage each resident to join in and do his or her part to increase recycling in Onondaga County.

The campaign includes 5-second and 15-second television spots, a 30-second radio spot, and print and online banner advertisements. The ads include a motivational message that encourages people to "save the world a little each day."

To view the campaign, click here »